How to make your business website work for you

Long gone are the days when you could go to your local market and sell your goods to passersby. Businesses have become bigger, more complex, and more time-consuming. But do they always have to be?

As anyone with a knack for business will tell you, you should always try to work smarter, not harder. In today’s e-commerce world, where the complexities of online and offline sales are continuously out to confuse you, this is especially true. While there are a lot of different aspects to running a business successfully, let us focus on one of the biggest ones for now: your website.

To make your business successful, you have to do more than just putting a website together and leaving it in the depths of the internet.

Firstly, you have to realise that your business is unique and what works for others might not necessarily work for you. This is where customised websites come in! If you are not tech-savvy enough to build your own website, it’s the smartest to have it built for you.

What should you consider when choosing a web builder company?

  1. Naturally, the first thing people consider is cost. However, you have to look past the numbers! Instead, look at what you get for your money. Choose an option that’s reasonable but still gives you the professional end-result that you can’t create yourself.
  2. Make sure the designers know what they’re doing. It is proven that potential customers often leave a page if it’s not visually pleasing and easy to navigate. Have a look at the company’s portfolio and decide accordingly.
  3. Speed. Speed is everything. You will want a website with premium hosting to ensure maximum site speed. A very high number of people will admittedly abandon a web page if it takes more than 3 seconds to load.
  4. Make sure your website works on phones too. The majority of people use their phones all day, every day. By choosing a mobile friendly company, you ensure that your visibility extends beyond computers.

Once you’ve considered the above points and have (smartly) chosen a web developer, all there is left to do is working with them. Tell them exactly what you want out of your website – the more specific you are, the more your website will work for you in the long run. Consider sales, product placements, your clients, and your overall goals. If you’ve chosen the right company, they will know what to do with the information to create a perfectly personalised site for your business.

From then on, it all comes down to the right marketing integration and continuous optimisation. But that’s for another How to…

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