SMS Marketing is all about conversion.
What is it?
SMS marketing or text marketing refers to sending text messages from a mobile phone or in bulk with the goal of conversion. As mobile phone users have grown to 5 billion, successful SMS marketing can reach a high number of people. SMS marketing includes informational and promotional content, calls to action (CAT), reminders or discounts. The fundamental value of SMS marketing is that the target audience is likely compelled to open text messages arriving to their inbox.
How will it work for you?
Like email marketing, well-executed SMS marketing is great at driving conversion. It is one of the most effective ways of reaching your customers personally, as people generally open any new text messages they receive. Like email marketing, it is also more personal than some other general marketing tools.
Well-executed CATs through SMS marketing work especially well. The right copy and a link to a clear and specific action on your web page can convert customers effectively. It can also help with conversion rate optimisation.
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Get in touch to discuss your SMS Marketing requirements, or view our Zip360° introductory package.