Search Engine Optimisation

SEO is the process of positively increasing the online visibility of a website in a search engine’s unpaid results.

What is it?

In simple terms, SEO helps a webpage get organic traffic through search engines. One of the biggest search engines, Google, displays links to pages it considers relevant and authoritative in its search results. By integrating SEO into a marketing strategy, a website has increased chances of appearing higher on these result lists.

How will it work for you?

A search engine optimisation strategy can be divided into two categories – on page and off page. Both are crucial to the success of an SEO campaign, but they can help your business in different ways.

On page SEO is responsible for what you rank for, while off page SEO is responsible for how high you rank in the search results. The former refers to different parts of your website that you have control over, whereas the latter refers to your domain authority achieved through backlinking. By integrating an extensive SEO strategy, you can ensure that your website and content is viewed by as many potential customers as possible.

Start your SEO campaign today!

Get in touch to discuss your SEO requirements, or view our Zip360° introductory package.