Manage the relationships your business builds with its customers.
What is it?
CRM or customer-relationship management is the process of managing a company’s interaction with current and potential customers. It helps improve profitability by using data analysis about customers’ history with a company to improve business relationships with customers. CRM is specifically focused on customer retention and it drives sales growth as a result. It is the last, but an extremely important part of the marketing cycle as a well-executed setup can yield great success.
How will it work for you?
As the last phase of the marketing cycle, CRM is responsible for the customer perception of your brand. By providing each customer with a positive experience, you can ensure that your social media reviews are also positive. Moreover, customers with a favourable experience will be more likely to return or to recommend your brand to others.
The right CRM will take into consideration both potential and existing customers. It relies on analysis, user feedback, and its integration will result in a better experience for your customers from start to finish. The main priority in CRM is to be proactive rather than reactive. The right CRM integration can improve the quality and authority of your business.
Start your CRM setup today!
Get in touch to discuss your CRM setup, or view our Zip360° introductory package.