How to spot an influencer with fake followers
In today’s digital age, it’s getting increasingly difficult to keep up with marketing tactics and algorithms. What worked yesterday might not work tomorrow. One of the tools widely available to any business at the moment is influencer marketing. With lifestyle bloggers, famous Instagrammers, and self-made digital entrepreneurs surrounding us daily, it’s easy to see the
How to start an online business
Online businesses are increasingly becoming the standard in today’s economy. ECommerce gives anyone and everyone the chance to become small business owners easily and with less capital investment than ever before. However, whether you make jewellery in your free time or have found the solution to a global industry problem, running an online business can
Asset vs. liability in business marketing
You have a business, a product, or a service – and you’re ready for the world to see you. However, before you start investing all your life-savings into aimless marketing, stop and think for a second: why should anyone care? This might sound mean; however, in order to win customers, you have to think like
What to look for in a social media agency
When it comes to your business, you want it to succeed, whatever the cost. However, this can often leave you spending a fortune on tactics that won’t work and missing out on real opportunities that could lead somewhere. Social media management is important, but if done wrong, it won’t help your business succeed. Choosing the
Why is a marketing plan important for the success of your business
If you’ve ever run a business, you will know that marketing is everything. And if this is your first time dipping your toes in the big dark ocean that is entrepreneurship, then trust us when we say: marketing is everything. Thanks to the internet, cutting-edge technologies, and evolving smart software and devices, we have a
How to make your business website work for you
Long gone are the days when you could go to your local market and sell your goods to passersby. Businesses have become bigger, more complex, and more time-consuming. But do they always have to be? As anyone with a knack for business will tell you, you should always try to work smarter, not harder. In